We have good news and bad news. The good news: Congratulations—you’re a published author! Give yourself a round of applause for all your hard work. The bad news: You’ve still got some work left to do. A book hitting the shelves is only half the battle.

What do we mean by that? Well, after your book becomes available, you have to make sure people outside of your friends and family know it’s been released! You’ll also want to grow a following: a group of people who eagerly await your next release.

Don’t know where to start? That’s where we come in! Read on for Night Heron Media’s tips on how to build a strong author platform.