Documentaries have been a huge trend on YouTube recently, with many of these videos reaching hundreds of thousands of views. Whether they be about history, internet celebrity drama, or niche interests, viewers are more willing to watch long, in-depth content, and video essay channels such as Sarah Z and Lindsey Ellis amass millions of views. Want to learn how to make these documentaries? Here are our tips:

When authors think of video marketing for their books, they rarely create video content beyond the video trailer. Going the extra mile to create and share other relevant videos can be an excellent way to strengthen your author brand, attract readers, and build a fan base. Taking the time to create videos that can be posted to social media—especially YouTube—can help your audience engage with your story faster than simply writing a post about it.