When authors think of video marketing for their books, they rarely create video content beyond the video trailer. Going the extra mile to create and share other relevant videos can be an excellent way to strengthen your author brand, attract readers, and build a fan base. Taking the time to create videos that can be posted to social media—especially YouTube—can help your audience engage with your story faster than simply writing a post about it. 

With over 3.96 billion people using social media platforms worldwide, it's no surprise that social media has altered the marketing landscape for authors and self-publishers. The ability to create videos and posts that instantly reach your target audience has transformed book promotion from impossible to necessary, and any author who aspires to be a literary celebrity has been quick to learn how to be active on social platforms.

However, promoting your book on the right platform can mean the difference between getting no reads and reaching the top of the charts, so it’s important to know which platform is right for you. Check out the following list for the top four social platforms for book promotion!

So you want to start your writing career, but you don’t know where to start. Everyone’s been there—that’s why Night Heron Media is here to help! Read on for advice and tips on how social media can jump-start your writing career.

We live in a digital age, and even the most techno-phobic among us have used the Internet to search for a book or author we love or whose work we want to read. Few things are more frustrating than when not even Google has the answer to what you’re looking for, and if you’re a writer without a website, we have some bad news for you--this is most likely the case when people search for you. Don’t worry, though, we have good news, too! You can clear up a lot of this search confusion. Enter: the author website.