Podcasts are a huge trend right now and for good reason. They’re often accessible for free on streaming services, and are perfect for listening to in the car, at the gym, or anywhere you might find yourself on the go; but, it's not all true crime and niche comedy! Podcasts can also be a great medium for writers and readers – here’s how:
Build Your Reputation
Podcasts are a good way to build your rapport. You can talk for as long or as little as you want about subjects you specialize in or which you find interesting. This can help build your credibility as a writer before your audience even picks up your book.
Promote Yourself and Your Book
Additionally, guest-starring on a podcast will likely result in a large amount of exposure for you. It’s a perfect opportunity to promote your work! Guest-starring on a podcast also gives you a way to talk about your book in a longer form of content than a quick social media post. You will be able to answer questions, go into detail, and build your reputation in the literary industry.
Being interviewed also gives you a chance to talk at length about yourself, your work, and essentially elevator pitch yourself to the listeners. In addition to getting your name out there, it can also be a good opportunity for networking.
Podcasts Are Popular Mediums
Podcasts aren’t just trendy, they’re also very effective at producing content that appeals to a wide audience. Because of their portability, podcasts are easily accessible and can be listened to at almost anytime – this is a huge contributor to their popularity. This makes garnering an audience via podcast relatively easy as your listeners can quickly turn into your readers.
Starting a Podcast is Easy
Podcasts are also inexpensive. There’s no need for a fancy camera or editing software, just a good quality microphone.
Make Passive Income
Like most virtual media, podcasts have ads. Unlike most virtual media, audiences often don’t blindly skip through them! An incredible 81% of podcast listeners report sometimes or always listening to midroll ads, compared to the majority of audiences reporting they sometimes or always ignore ads on TV, billboards, radio, etc. This culminates in a high rate of listeners actually checking out the advertised products.
Our Recommended Podcasts for Writers
If you’re not quite ready to publish your book with Night Heron Media just yet, there are plenty of great podcasts out there intended to help writers hone their craft, find inspiration, improve their technical skills, and more.
Here’s a non-exhaustive list of podcasts for writers:
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