When authors think of video marketing for their books, they rarely create video content beyond the video trailer. Going the extra mile to create and share other relevant videos can be an excellent way to strengthen your author brand, attract readers, and build a fan base. Taking the time to create videos that can be posted to social media—especially YouTube—can help your audience engage with your story faster than simply writing a post about it. 

We have good news and bad news. The good news: Congratulations—you’re a published author! Give yourself a round of applause for all your hard work. The bad news: You’ve still got some work left to do. A book hitting the shelves is only half the battle.

What do we mean by that? Well, after your book becomes available, you have to make sure people outside of your friends and family know it’s been released! You’ll also want to grow a following: a group of people who eagerly await your next release.

Don’t know where to start? That’s where we come in! Read on for Night Heron Media’s tips on how to build a strong author platform.

Are you struggling to find time to write? Stuck on your manuscript? We’ve all been there. It can be hard to remove distractions and create a writing-only space.
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But don’t worry; read on for our tips on creating your very own writing retreat, all for free and from the comfort of your home. 

As you read this blog post and think of the many people in your lives that you would be able to share this with, it might be hard to believe that “773 million adults and young people lack basic literacy skills” (United Nations).  For those 773 million, the ability to read and write is like the invisible key needed to unlock the door to wonders, communication, critical information, and above all, sustainable development.

So you've finished your manuscript and can't wait to send it off. You've mastered your story, checked for typos, and decided which agents and publishers to contact. That just leaves one more step: formatting. However boring it may sound, correct formatting is essential for any prospective author. Read on for some basic how-tos and tips for formatting your manuscript.

When it comes to books, there are usually two types of kids: those who like to read and those who don’t. Most of the time, the children who don’t love books haven’t found a book that resonates with them, that entertains and inspires them. With back-to-school season in full swing, reading can feel like an extension of school to them and the last thing they’d ever want to do. If this is the case for your kiddo, try one of these fun, yet educational, picks to get your little ones excited about books!