With over 3.96 billion people using social media platforms worldwide, it's no surprise that social media has altered the marketing landscape for authors and self-publishers. The ability to create videos and posts that instantly reach your target audience has transformed book promotion from impossible to necessary, and any author who aspires to be a literary celebrity has been quick to learn how to be active on social platforms.

However, promoting your book on the right platform can mean the difference between getting no reads and reaching the top of the charts, so it’s important to know which platform is right for you. Check out the following list for the top four social platforms for book promotion!

So, you’ve finished writing your masterpiece! Congratulations! We bet you’re proud of your work, and you should be. Completing a manuscript is one of the most challenging things to do, especially if you’re new. But now it’s time for the hard part: finding the right editor for your work.
 
The idea of bringing in an editor to look over your work can be daunting to authors both new and established—but the good news is that you’re not alone. Read on to learn more about how you can start the process of looking for an editor!

So you want to start your writing career, but you don’t know where to start. Everyone’s been there—that’s why Night Heron Media is here to help! Read on for advice and tips on how social media can jump-start your writing career.

The publishing world is daunting. How do you navigate contracts, promotions, and events while also producing your best work? Even seasoned authors struggle to find balance.

But don't worry; we’ve compiled a list of the biggest mistakes new authors make. Avoid these common missteps and you’ll have that much more time to work on what really matters: your writing!